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POLICY EP14 - Visitor Accommodation

  1. Proposals for new, or extensions or alterations to existing, hotels and guesthouses, self catering or other serviced visitor accommodation will be permitted within settlement boundaries.
  2. Outside settlement boundaries new build tourist accommodation will not be permitted. However proposals for the provision of new, or extensions or alterations to permanent serviced and self catering accommodation will be permitted where the proposal:
    1. is an extension which is compatible in scale and character with an existing tourism accommodation facility; or
    2. would result in the provision of ancillary accommodation within an existing public house, restaurant, or similar establishment; or
    3. would result in a change of use of suitable residential properties; or
    4. would result in a conversion of an existing rural building(s); and
    5. is in a location reasonably well served by public transport, or which could be made available, providing access to a range of services and local destinations.
  3. Exceptionally new build tourist accommodation may be permitted where it forms part of a farm diversification scheme, or adjoining the settlement boundary for Category 1 settlements where it is of a scale appropriate to the range of services and facilities within the settlement and physically related to an existing tourist or recreation facility within the settlement.

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Disclaimer: The Proposal Map (including the inset maps) has been produced using the Council's Geographical Information System. The Proposal Map (including the inset maps) represented in the electronic version of the Local Plan is not to scale and should not be interpreted other than at the published scale nor be used for the purposes of measurement. The colours and symbols used may not be an exact interpretation of the published printed version of the Local Plan. In general the printed Local Plan maps take precedence. With respect to Conservation Areas however the printed version may include an inaccurate boundary, as since the adoption of the Local Plan, some Conservation Areas have been reviewed and amended. In theses cases the electronic version should be the correct one. To confirm, please check with the Conservation Officer. The Ordnance Survey mapping included within this web site is provided by Malvern Hills District Council under licence from the Ordnance Survey (0100018590)(2009) in order to fulfill its public function to publicise the Local Plan as the Local Planning Authority.