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POLICY QL1 - The Design of New Buildings and Related Development

  1. The design of proposals for new development will be permitted if it:
    1. respects the key features, characteristics, landscape character and special qualities of the area;
    2. maintains or creates a positive sense of place and/or local character, particularly restoring or enhancing localities where strong local characteristics are lacking or havebeen eroded;
    3. does not adversely affect the distinct historic or architectural character of the area;
    4. does not adversely affect the urban form, in terms of significant street patterns, groups of buildings and open spaces; and
    5. does not adversely affect important landscape characteristics and prominent topographical features; and incorporates:
      1. scale, density, massing, height and materials compatible with the locality;
      2. designs and layouts which take account of public health, crime prevention and community safety;
      3. safe and convenient access for all potential users;
      4. use of appropriate building materials and techniques respecting local tradition;
      5. important aspects of detail and quality; and
      6. energy and water conservation features, where appropriate.
  2. Applications should be accompanied by a detailed Design Statement which sets out how design including crime prevention and community safety issues have been taken into account in formulating the proposal.

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Disclaimer: The Proposal Map (including the inset maps) has been produced using the Council's Geographical Information System. The Proposal Map (including the inset maps) represented in the electronic version of the Local Plan is not to scale and should not be interpreted other than at the published scale nor be used for the purposes of measurement. The colours and symbols used may not be an exact interpretation of the published printed version of the Local Plan. In general the printed Local Plan maps take precedence. With respect to Conservation Areas however the printed version may include an inaccurate boundary, as since the adoption of the Local Plan, some Conservation Areas have been reviewed and amended. In theses cases the electronic version should be the correct one. To confirm, please check with the Conservation Officer. The Ordnance Survey mapping included within this web site is provided by Malvern Hills District Council under licence from the Ordnance Survey (0100018590)(2009) in order to fulfill its public function to publicise the Local Plan as the Local Planning Authority.