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POLICY QL3 - Shopfronts

  1. Shopfronts within Conservation Areas that are attractive, of historic or architectural value or that contribute to the character of the conservation area, should be retained and consent will only be granted for their repair or restoration. New shopfronts in Conservation Areas will only be permitted where they are appropriate to the character of the building and its surroundings and where the design is of high quality.
  2. Planning permission will only be granted for the alteration, replacement or installation of new shop fronts where:
    1. the design relates to the proportions, scale and architectural detailing of the building of which it is an integral part;
    2. the design respects vertical divisions between individual buildings, and where a business extends into more than one building, the building should not be linked by a single shop front under a common fascia;
    3. the design is sympathetic to the character, appearance and rhythm of the streetscene ofwhich it is a part;
    4. the design preserves or enhances the character and appearance of the conservation area;
    5. the design provides access arrangements for people with special access needs;
    6. the principle of conversion to residential use has been accepted and there is no overriding reason to retain the existing shop front;
    7. canopies are retractable and the materials, size, colour and shape respect the character and appearance of the building and street scene; and
    8. security shutters or grilles do not adversely affect the shop front, building or street scene and cover only window display areas and do not obscure the fascia, pilasters or stallriser.

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Disclaimer: The Proposal Map (including the inset maps) has been produced using the Council's Geographical Information System. The Proposal Map (including the inset maps) represented in the electronic version of the Local Plan is not to scale and should not be interpreted other than at the published scale nor be used for the purposes of measurement. The colours and symbols used may not be an exact interpretation of the published printed version of the Local Plan. In general the printed Local Plan maps take precedence. With respect to Conservation Areas however the printed version may include an inaccurate boundary, as since the adoption of the Local Plan, some Conservation Areas have been reviewed and amended. In theses cases the electronic version should be the correct one. To confirm, please check with the Conservation Officer. The Ordnance Survey mapping included within this web site is provided by Malvern Hills District Council under licence from the Ordnance Survey (0100018590)(2009) in order to fulfill its public function to publicise the Local Plan as the Local Planning Authority.