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POLICY QL4 - Advertisement Signs

  1. Advertisement consent for advertisement signs will only be given where
    1. the proposal would not have an adverse effect on the amenity, character and visual appearance of an area; either individually or by cumulative effect; and
    2. the proposal would not distract or confuse highway users by virtue of obstruction, maintenance requirements or level of illumination.
  2. Internally illuminated fascia, projecting or hanging signs will not be permitted within Conservation Areas, and external illumination of signage will only be permitted where lighting is unobtrusive or not considered to be harmful to the character and appearance of the site or surroundings.

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Disclaimer: The Proposal Map (including the inset maps) has been produced using the Council's Geographical Information System. The Proposal Map (including the inset maps) represented in the electronic version of the Local Plan is not to scale and should not be interpreted other than at the published scale nor be used for the purposes of measurement. The colours and symbols used may not be an exact interpretation of the published printed version of the Local Plan. In general the printed Local Plan maps take precedence. With respect to Conservation Areas however the printed version may include an inaccurate boundary, as since the adoption of the Local Plan, some Conservation Areas have been reviewed and amended. In theses cases the electronic version should be the correct one. To confirm, please check with the Conservation Officer. The Ordnance Survey mapping included within this web site is provided by Malvern Hills District Council under licence from the Ordnance Survey (0100018590)(2009) in order to fulfill its public function to publicise the Local Plan as the Local Planning Authority.